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Lynda – Competitive Strategy Fundamentals

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Lynda - Competitive Strategy Fundamentals | 427MB

Duration: 0h 57m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Appropriate for all | Language: English

Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.

Lynda - Competitive Strategy Fundamentals

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  1. Lynda - 竞争优势基础教程 竞争优势并非指的是你有多么地好,而指的是你是否更快、更好或者比在某个市场中的竞争对手更便宜。在本教程中,全球策略专家马里兰大学的教授Anil Gupta,会为我们讲解竞争优势的根源。他会解释公司之间为何以及如何总是同时在两个领域,前台与后台展开竞争,以及竞争优势的变化多么地动态,今天的优势在明天转瞬即逝。
    wilde(特殊组-翻译)2年前 (2014-10-24)