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Lynda – Google Analytics Essential Training (updated Oct 05, 2016)

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Lynda - Google Analytics Essential Training (updated Oct 05, 2016)

Lynda - Google Analytics Essential Training (updated Oct 05, 2016)

Size: 607 MB | Duration: 3h 51m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English
Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.

Topics include:
* Creating a Google Analytics account
* Installing tracking tags
* Reading the dashboard, graphs, and data tables
* Setting up report filters
* Looking at audience demographics and interests
* Tracking engagement with behavior reports
* Exploring traffic with acquisition reports
* Viewing shared content and referrals with social reports
* Reviewing SEO feedback
* Tracking events
* Configuring conversion goals
* Adding custom campaign tracking
Lynda - Google Analytics Essential Training (updated Oct 05, 2016)
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  1. Lynda - Google Analytics基础教程(2016.10.5更新) 你是否想要更多地了解你的访客以及你的内容表现得如何呢?无论你是为家庭企业或是大公司运营一个网站与否,Google Analytics是用于跟踪、分析以及报告网站数据的行业标准。正确地使用Google Analytics可以帮助你测量网站流量、SEO、关注度、广告收入甚至社交媒体上的活动。本教程将会为你讲授如何建立Google Analytics并深入探讨每个报告。作者Brad Batesole将会讲授如何解释你的结果、创建和跟踪目标以及使用如维度和细分区块更深入地分析。教程每一讲从实际中来,直击每天分析工作中所用到核心功能。 主要内容:创建账户;安装跟踪标签;读取仪表盘、图表和数据表格;设置报表筛选;查看受众群体特征和兴趣;通过报表跟踪关注;分析流量;查看分享的内容以及引流;回顾SEO反馈;跟踪活动;配置转化目标;加入自定义活动跟踪。
    wilde(特殊组-翻译)10个月前 (10-06)