Lynda - Google AdWords Essential Training (Updated Nov 12, 2014)
English | Nov 12, 2014 | .MP4 | Video: AVC 1280x720 15&30fps | Audio: AAC 48KHz 2ch | 1.25 GB
Quickly harness the power of Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write compelling ad copy, and measure the effectiveness of your ads on the leading PPC platform. AdWords expert David Booth explains the PPC landscape and shows how to use AdWords to get more clicks, conversions, and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers lessons on keyword research, bidding strategies, the all-important Quality Score, conversion tracking, and campaign optimization. Plus, learn about remarketing with display ads and video advertising with YouTube.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back for updates!
Creating an AdWords account
Researching keywords with the Keyword Planner tool
Targeting locations and languages
Writing great ad headlines and copy
Setting campaign budgets and bidding
Using ad groups
Working with and optimizing your Quality Score
Installing conversion tracking code
Testing ads with split tests
Creating a remarketing campaign
Creating a video ad campaign