最新消息:网盘下载利器JDownloader--|--发布资讯--|--站务--|--解压出错.密码问题--

Lynda – Service Innovation

其他教程 killking 0评论
Lynda - Service Innovation

Lynda - Service Innovation

Size: 379 MB | Duration: 1h 6m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Advanced | Language: English
Service innovation means changing the way you serve your customers to create greater value for them and deliver more revenue for your organization. IMD Professor of Service Management Stefan Michel shows you how to identify service innovations—whether they are process innovations, new services, or new service-driven business models—and then embed them into your business. Once you understand service innovation in its different forms, you can design and implement your own innovations. Each chapter combines real-world case studies with a methodological framework to help you become a better "idea hunter" for service innovation. After you identify an innovative model, you will learn how to align and execute your innovation by applying the customer star model and by embedding your innovation approach in your overall business strategy.

Topics include:

您必须 登录 才能发表评论!

网友最新评论 (1)

  1. Lynda - 服务创新 服务创新意味着改变服务顾客的方式,为他们创造更大的加之并为企业创造更大的收益。IMD的服务管理教授Stefan Michel,将会为你讲解如何识别服务创新,无论是阶段性创新、新服务或是新的由服务驱动的融入到企业中的业务模型。一旦你理解的服务创新的不同形式,你可以设计和实施你自己的创新。每一章通过一个方法论的框架来讲解实际中的案例,帮助你成为一名更好的服务创新中的”点子猎手“。当你识别出创新模型后,你将会学习如何通过应用顾客星形模型,以及在你的企业中全面推广和整合和执行你的创新。 主要内容:何为服务创新;通过缓解和使能顾客;链接属性、收益和价值;创建价值链条;企业外部的创新;围绕顾客创新。
    wilde(特殊组-翻译)1个月前 (11-06)