Karl Taylor - Advertising, Product & Still Life Photography Secrets
In this my most comprehensive pro level training package yet, I've dedicated 15 years of my Pro Studio photography secrets and knowledge into more than 10 hours of top-level training. Each chapter reveals something that most pro's would prefer kept as a closely guarded secret, but I reveal all to help you create cutting edge images that knock the socks off art directors and businesses.
To make this the most inspirational and ultimate pro training available I purposely chose 20 of the most technically challenging advertising photo shoots. Each one has been filmed step by step from concept to creation to give you the inside knowledge that will win you new contracts and set your images apart from the competition.
The value of this package will earn you back every penny and more and save you years worth of frustrating experimentation and trial and error.
There has never been a product like this before and there is no other product on the market like it. This product will deliver results for your photography and demonstrate exactly how to shoot this type of imagery step by step." Karl Taylor
We first take a look at the basic requirements and equipment for advertising photography, providing you with the minimum starting points for space and studio type. Plus a look at the equipment and useful accessories and lighting needed for advertising and product photography.
Cameras & Workflow
Shooting images is one thing, but consideration also needs to be given to the way you shoot, the format, the camera types and workflow.
For this shoot I deliberately chose a difficult shaped product that perfectly demonstrates how to make a retail item look desirable for advertising. The obvious difficulties here are lighting and product positioning, I guide you through this complex shoot step by step.
Cars are notoriously difficult to shoot and usually require a specialized studio and equipment. I shot this one in a shipping warehouse with just some of my standard studio gear. This shoot perfectly demonstrates that it is often more about understanding than big budgets to get the job done.
Again another subject that many photographers struggle to make look appealing. The techniques for shooting glass and liquids require a certain discipline and knowledge that once acquired will help you understand a variety of other similarly difficult lighting situations.
Nothing short of spectacular, but not for the faint hearted! This shoot created some mind boggling complications, but by applying logic and knowledge there is always a way to make an image work.
Shiny Chrome Kettle
Sounds easy, looks easy, but to get the result on this type of shot or items like jewellery and still retain a metallic feel whilst avoiding unsightly reflections is often a complicated task. I guide you through this one with a set up that you can use time and time again.
How do you make something fairly mundane look like a work of art? Empowering your subject to give it presence and desirability is what makes a successful advertising image and there are lighting considerations, camera angles and techniques that will help make it work. Find out how.
Yes believe it or not you could do this too. I'll show you how and our Pro Support Members Area will answer any questions that you have.
A simple shot? Yes, if done correctly. Pack shots can be a reliable source of extra income if you know how to set them up and shoot them to perfection in minutes not hours. I'll show you how and if you have any questions you can contact me through our Pro Support Members Area for more help.
I've shot these for advertising campaigns and for wall art. The principles and techniques are fairly straight forward if you know how.
Paint in Water
Again I've shot similar sort of material for wall art and the results can be incredible, but how can you make a shot like this work, and is it even shot in water? Is it even paint? I'll talk you through the shots from start to finish.
The Perfect Pint
How did I get the condensation droplets so perfect? How did I make the liquid glow? If you like a beer then hopefully this advertising shot is making you thirsty. If it is then this image has succeeded in its purpose of implementing a thought in your mind and driving desirability. But how was it lit, crafted and shot?
Cloak of Paint
This takes fashion into art and I won't deny that this was one of the most difficult images I've attempted to capture from a technical point of view. But the results speak for themselves and I'll show you how to do it. Plus if you need further help you can speak to me in our exclusive customer Pro Support Members Area.
This type of shot is common in advertising to give certain products that fresh feeling of vitality and energy. But, how exactly do you do this to ensure you don't waste days of shooting time?
How do you get that cover girl style shot? How do you light it and what are the considerations? I shoot two versions for you to see step by step, all the required photoshop work is also available to our customers through our Pro Members Area.
Why did I choose this product? Well it's all about texture, lighting, shape and form. You can make virtually anything look cool if it's shot the right way… Plus I love motorbikes!?This shot was actually nailed in just under two hours.
When a client brings you a product that retails for over $15,000 dollars then you had better understand how to make it look worth it. I only used one light to capture this exquisite image and timepiece.
Model Paint Blast
Sophie takes another thrashing with paint! But which paint was safe to use and just how the hell do you clean up and contain this sort of mess, let alone the techniques required to capture this image?
Model Paint Throwing
Our model Sophie became fed up with me getting her covered in paint so she decided to throw some back! This shoot makes for some spectacular photography as well as a spectacular mess. Find out how to work with models and get the best out of them even in the most difficult circumstances.
All high-end advertising images undergo a certain level of digital retouching, but where do you start and what do you plan for? Often the photoshop work is an integral part of the process and in disks 4, 5 and 6 we go over some of the important elements needed to make your images succeed. Plus in our customer Pro Members Area we give you even further inside tips for success.