准备打入商业摄影业务，但不确定从哪里开始呢？罗布·格林和加里·马丁将帮助您浏览的行业提供专家意见，对整个域的科目的来龙去脉 - 从市场营销，到拍摄，到品牌，球探的位置。 Rob和加里的为期3天的研讨会将是您的个人商业摄影指南的每一个方面。您将学习如何设置一个预算，宣传你的品牌，建立自己的投资组合及客户基础。这两位经验丰富的专业人员也将分享宝贵的技术拍摄和修饰技巧。这当然是一个一站式的所有工具和技能，需要建立一个商业摄影组合，并在同行业中找到你的利基！
How to Be a Commercial Photographer
Genre: Photography, Business | Language: English
How to Be a Commercial Photographer
Ready to break into the commercial photography business, but unsure of where to start? Rob Grimm and Gary Martin will help you navigate the ins and outs of the industry by delivering expert advice on an entire gamut of subjects –– from marketing, to shooting, to branding, and location scouting. Rob and Gary’s 3-day workshop will be your personal guide to every single aspect of commercial photography. You'll learn how to set a budget, advertise your brand, and build your portfolio and client base. These two seasoned pros will also share invaluable technical tips on shooting and retouching. This course is a one-stop shop for all the tools and skills needed to build a commercial photography portfolio and find your niche in the industry!
I am a dynamic individual; a photographer, a father, a furniture designer, a husband, a yoga nut, a devoted friend, a soccer coach, a little brother and lover of a warm brownie straight from the oven. I’m a momma’s boy and forever grateful that she gave me a Kodak X-15 camera at the age of eight to document a family trip.
I have crossed the frozen Baltic Sea in a snowmobile and have camped on the beaches of Mexico. Lived in Europe, got lost in Paris and made it through CU Boulder in four years. I have seen the Italian countryside in the spring, spent the holiday season snowed in at a cottage in Austria, aimlessly wandered the streets of London and marveled at the architecture in Barcelona.
I have been working as a commercial photographer for over two decades in the advertising industry. My focus and true passion is in food and beverage photography with an emphasis and specialty in liquids. I operate two full service studios in both Chicago and St. Louis and spend a lot of time traveling back and forth from each studio.
I have extensive experience on set working with creative directors helping to bring their vision to life. I am a creative problem solver with an ability to rig just about anything up. I am represented by Zahara Reps and have a client list that includes AB+InBev, Bacardi, Kraft, Grey Goose, Jack Daniels, and Wild Turkey, just to name a few.
Gary grew up in Missouri spending weekdays in St. Louis and the weekends on a cattle ranch in southern Missouri riding horses and canoeing. One of the best day's of his life included jumping out of a plane, rafting off a 30 foot waterfall, and 5 hours of pitch black spelunking in New Zealand. He's spent the better part of the last decade traveling the world, learning foreign cultures, surfing in Australia, and living in Europe's only Communist country without modern amenities.
A marketing advisor by trade and digital tech by default, Gary has taken a somewhat unchartered path into the commercial production industry. His career blends together 10 years of experience in start up technology business, technical writing, B2B sales, United States Peace Corps, Mac OSX support & solutions, international business development, and commercial production in the advertising industry. He is fluent in English and Romanian.
Gary currently works as Studio/Project Manager for Rob Grimm, a world renowned commercial food and beverage photographer with studios in Chicago and St. Louis. He is a problem solver with a practical solution to everything. Gary also produces photo shoots for RGG and Phlearn, the best online resource for learning Photoshop. In his spare time Gary is a staff writer for the photography blogs Fstoppers.com and SLRLounge.com.
Session 1 November 07, 2013
Day 1 Pre-Show
9:00 am - Introduction and Overview
9:30 am - Roles in Commercial Photography
10:00 am - Breaking into Commercial Photography
10:45 am - Establishing Your Brand
11:00 am - The Commercial Industry
11:15 am - Anatomy of a Photo Shoot
12:00 pm - Photo Rep Interview - Lesley Zahara
1:15 pm - Shoot: Hibiki Whisky Part 1
1:45 pm - Shoot: Hibiki Whisky Part 2
2:45 pm - Shoot: Hibiki Whisky Details
3:15 pm - Shoot: Glass and Fake Ice Part 1
3:45 pm - Shoot: Glass and Fake Ice Part 2
Day 1 Wrap-Up
Session 2 November 08, 2013
Day 2 Pre-Show
9:00 am - Building your Portfolio
9:30 am - Marketing
9:45 am - Search Engine Optimization
10:45 am - Equipment Overview
11:30 am - Working with a Creative Director - w/ Pat Olds
12:45 pm - Shoot: Beer Bottle Ad
1:15 pm - Shoot: Beer Bottle Diffusion Trick
1:45 pm - Shoot: Beer Bottle Star Flare
2:30 pm - Shoot: Beer Bottle Icy Effect
3:15 pm - Shoot: Beer Bottle Reflecter Cards
3:45 pm - Shoot: Beer Glasses
Day 2 Wrap-Up
Session 3 November 09, 2013
Introduction to the Role of Retoucher
Retouch Product Shoot from Day 1
Retouch Product Shoot from Day 2
Finish Edits & Send to Clients