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Using Analytics to Inform Product Design

Using Analytics to Inform Product Design
MP4 | Video: AVC 1920x1080 | Audio: AAC 48KHz 2ch | Duration: 3 Hours | 3.36 GB
Genre: eLearning | Language: English

Online product performance data is everywhere, but how can product managers put it to work to improve their market reach and product usage? To do this, you need to know what metrics are available, what analytics tools are the most effective, and why some metrics are more beneficial than others. This video series will act as your guide, showing you the tools and metrics that matter. You'll explore product funnels and discover different ways to measure and understand each stage of a product's journey through a funnel—from initial discovery to on-boarding to repeated use. This includes learning how to use Google Analytics and Hot Jar to measure specific ways users interact with your product; Google Search Console to understand what your users are thinking and how they find your product; and a variety of other tools, tricks, and techniques to help you make sense of your data, uncover powerful insights, and optimize your product and reach.

Understand product funnels and their critical role in analyzing product performance and user needs
Discover the best ways to use Google Analytics to track product performance and user interactions
Learn to use Google tools like attribution modeling, event tracking, and acquisition and behavior reports
Explore the Google Search Console and learn how it identifies user expectations around products
See how tools like Hot Jar and Crazy Egg can help you visualize and understand user engagement

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网友最新评论 (1)

  1. 在线产品性能数据导出都是,但是产品经理如何才能将其用于改进他们的市场范围和产品触及呢?要做到这些,你需要了解有哪些指标可以使用,什么样的分析工具最有效,以及为何一些指标比其他的更有效。本系列教程将会扮演一个向导的角色,为你对比分析至关重要的工具和指标。你将会了解产品漏斗和不同的检测方法,以及理解每个漏斗阶段的产品情况——从最初的发现到熟悉再到重复使用。这包括学习如何使用Google Analytics和Hot Jar检测用户与产品互动的特别方式;Google Search Console了解你的用户正在思考的是什么以及他们如何找到你的产品;以及各种帮助你对数据理解的工具、技巧和技术,揭示强大的洞察力并优化你的产品和研究。 主要内容: 理解产品漏斗在分析产品性能和用户需求中的重要的角色 发现使用Google Analytics跟踪产品性能和用户互动的最近方法 学习使用google工具进行吸引力见面、事件跟踪和获取以及行为报表 了解Google Search Console并学习如何识别用户对产品的期望 学习Hot Jar和Crazy Egg这样的工具帮助你对用户关注的可视化和理解
    wilde(特殊组-翻译)4周前 (11-18)