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Blogging for Your Business

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Blogging for Your Business | 504 MB

Duration: 1h 27m | Video: AVC (.mp4) 960x540 29.970 fps | Audio: AAC 48KHz 2chGenre: eLearning | Jun 10, 2013 | Appropriate for all | Language: English

Blogging for Your Business takes you through the planning process of creating a blog as part of your business marketing strategy. Author Morten Rand-Hendriksen provides a structured approach that divides the planning process into discrete stages, each with its own tasks and decisions. Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost your business and its presence online. The course also shows how to set goals, delegate responsibilities, find a content niche, recruit contributors, and how to make technology decisions.
Topics include:
* Why blog for business?
* Defining goals for your blog
* Deciding where to host a blog
* Picking a platform
* Creating a content strategy
* Designing the blog
* Scheduling posts
* Promoting posts on Facebook, Twitter, and other social networks


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  1. Lynda - 企业博客 本教程会带你学习将创建博客作为企业营销策略的全流程。作者Morten Rand-Hendriksen提供了一种结构化的,将准备过程划分为若干阶段的方法,每个阶段具有其自己的任务和工作。在教程中,你会面临重要的决定、最佳实践以及让你在开发博客过程中极具参考价值的专家建议,从而能够帮助你加速企业博客的在线展示。教程还会演示如何设置目标、责任代理、寻找内容的细分市场、招募贡献者以及如何做出技术性决定。 主要内容:企业为何需要博客?定义博客模板;决定博客主机;选择平台;创建内容策略;设计博客;计划文章;在Facebook、Twitter或其他社交媒体上推广文章。
    wilde(特殊组-翻译)2年前 (2014-12-17)