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Oreilly – Mapping the User Experience

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Oreilly - Mapping the User ExperienceOreilly - Mapping the User Experience
English | .MP4 | h264, yuv420p, 1920x1080, 29.97 fps(r) | aac, 48000 Hz, mono | 2.60 GB
Genre: E-learning


If you want to create products and services that provide real value, you should first identify touchpoints—areas where business and customer needs intersect. This video workshop shows you how. Using various mapping techniques from UX design, you’ll learn how to turn customer observations into actionable insight for product design
Host Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams—a class of deliverable also known as experience mapping—using several examples. You’ll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals.
Using alignment diagrams, you’ll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers.
Through several exercises, you’ll learn how to:
Initiate a project
Select an appropriate diagram type
Conduct user research
Identify different touchpoint types
Format your information and create your diagram
Create an action plan with a pitch to stakeholders

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  1. 如果你打算开发提供真正价值的产品和服务的话,那么你需要首先发现与顾客需求产生交集的接触点。本视频中研讨会将会为你讲解如何实现。使用从UX设计领域而来的各种映射技术,你讲学习如何将客户发现转换为产品设计中的可执行洞察力。主讲人Jim Kalbach,也是Citrix的首席UX设计师,将会为你介绍在被称之为列线图的一套可以将体验映射为成果物的图形的背后规则。你讲学习如何可视化地映射你已有的基于用户研究的客户体验,以及演示客户的角度如何以及从何与商业目标产生交集。 使用列线图,你不仅能够精心策划企业-客户的接触点,还可以获得利益相关者对能够为你的企业和客户产生价值的服务和产品的支持。 主要内容:启动项目;选择适合的图标类型;实施用研;识别不同的接触点类型;整理信息创建图表;通过对利益相关者的说服创建行动指南。
    wilde(特殊组-翻译)2年前 (2014-12-23)