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Lynda – Online Marketing Fundamentals

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Lynda - Online Marketing Fundamentals

1.06GB | Duration: 3h 32m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

Topics include:

* What is online marketing?
* Exploring the components of digital marketing
* What makes a website effective?
* Working with a designer or developer
* Creating engaging web copy
* Choosing responsive design
* Understanding online analytics
* Using goal and event tracking
* Exploring the conversion funnel
* Defining key performance indicators (KPIs)
* Understanding SEO techniques
* Conducting keyword research
* Creating a content strategy
* Leveraging local SEO
* Understanding who's on social media
* Marketing with Facebook, Twitter, LinkedIn, and Pinterest
* Creating compelling video marketing campaigns
* Building an email marketing plan
* Measuring the success of your marketing efforts
* Setting up a blog
* Running A/B marketing tests
* Looking at affiliate marketing
Lynda - Online Marketing Fundamentals

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  1. Lynda - 在线营销基础 学习如何有效地提升你的企业的在线影响,以及在数字领域开发有针对性的关注潜在顾客的营销策略是本教程的主要目标。Brad Batesole将会深入浅出地讲解时下的数字营销技术,为你演示如何针对所有的数字渠道,如搜索、视频、社交、邮件和展示,开发成功的在线营销活动。Brad还会演示如何评估你的网站以及识别转化目标,策略和解析网站分析,从SEO中收益最大,以及建立你的着陆页文字和演示广告。然后,会学习如何与社交网络上的社区关联,学习开发和发布视频营销内容的最佳时间,以及发现使得电邮营销成功的关键。教程还会涉及内容营销和移动营销,以及对扩展你的数字营销技巧的建议。
    wilde(特殊组-翻译)2年前 (2014-12-25)