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Visitor Insights and Social Media Analytics in R

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Visitor Insights and Social Media Analytics in RMP4 | Video: h264, 1920x1080 | Audio: AAC, 48 KHz, 2 Ch | Duration: 2h 37m | 577 MB
Genre: eLearning | Language: English | + Exercise Files

Use R to analyze the performance of your website and increase your website's traffic and revenue

In this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months.

This is followed by plotting revenue over the last 12 months on the same website and also cumulative transactions. Towards the end, this course will teach you to plot loyal customers, returning customers, and average visits.

After having taken this course you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors. All the code and supporting files for this course are available on Github at https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video

Style and Approach
This course has a 90% hands-on approach. We show every R technique useful for analyzing. Go through every exercise with the author to acquire exciting new skills!

What You Will Learn
Advanced hands-on projects to gain insights into your website's performance
Segmentation of visitor and revenue data
Plot cumulative transaction plots to understand the effectiveness of your marketing campaigns
Harness the power of social media analytics to improve your website or business
Use the R-markdown language to generate easy-to-understand PDF reports and dashboards.
Harness the power of social media analytics to improve your website or business

Table of Contents
SEGMENTATION – VISITORS
SEGMENTATION – MONTHLY REVENUE
HOW EFFECTIVE WERE MY PAST MARKETING CAMPAIGNS?
HOW LOYAL ARE MY VISITORS?
HOW IS SOCIAL MEDIA MARKETING AFFECTING MY WEBSITE TRAFFIC?

Visitor Insights and Social Media Analytics in R

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  1. 使用R洞察访客和社交媒体分析 使用R分析网站性能,并增加网站流量和收入。 在本教程中,你将会通过评估网站表现的实践项目学习到web分析中重要的内容。这部基于操作的,一定要学习的教程涵盖了网站web分析中的所有内容,以及涵盖了使用R、Google Analytics和Flex仪表盘的重要概念。本教程会从回顾重要的概念,如细分开始,然后是你的第一个项目—在本教程中,你将学习用图表制作过去6个月中的网站访客。 接下来是绘制同一个网站过去12个月的收入和累计交易。最后,本教程将会为你带来绘制忠诚顾客、回头客以及平均访问。 学习完本教程,你将能够对你的网站流量进行细分和分类,以及识别忠诚访客和社交媒体对访客的作用。
    wilde(特殊组-翻译)3个月前 (05-08)