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Understanding Google Analytics—From Beginner to Advanced in One Day

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MP4 | Video: h264, 1920x1080 | Audio: AAC, 48 KHz, 1 Ch | Duration: 1h 54m | 3.93 GB
Genre: eLearning | Language: English

Your organization’s website is a much more important asset now than it was not that long ago. And the degree to which online commerce is continuing to grow means that you need to be sure your business is getting the most out of its web presence, attracting and maintaining customers, so knowing exactly how your website is performing is essential. Google Analytics is the most popular web analytics tool in use today, and knowing how it works, what it does, and how to extract and share the valuable information it can generate about your web assets is a key skill for any digital marketer to acquire. Understanding how to use Google Analytics effectively will help your career and company to succeed.

In this video course, your host, author and award-winning marketer, Eric Enge teaches you everything you need to take advantage of the power of Google Analytics to help your business glean key business insights and act upon them. You’ll see how to set up reports and dashboards to communicate critical information to other members of your organization. You’ll also learn how to use analytics to find problems and opportunities, apply advanced filtering and segmentation, and more. With these new skills, you will know how to set up a marketing campaign, measure your results, and analyze your customer’s behavior. If you’re involved in a digital marketing role for your enterprise, this video course will guide you through the basics to some of the advanced aspects of the program and provide enough information for you to pass the Google Analytics Certification Exam.

What you’ll learn—and how you can apply it
* How to set up, manage, and use analytics to fine tune your web assets and significantly increase your value to your organization
* Create reports such as acquisition, behavior, and conversion, as well as dashboards to monitor and share your website’s performance with others
* Understand and set up SEO testing
* How to apply filters to hone in on metrics that are critical to your business
* Learn how to use Google Analytics to extract key business insights that can help your business grow
* Everything you need to pass the Google Analytics Certification Exam

This video course is for you because…
* You're involved in the marketing or technology for the website for your business
* You want to know how to gain greater visibility into your site’s performance, and how to get more out of it
* You recognize that expertise in Google Analytics can enhance your career with highly sought-after analytics skills

Prerequisites:
You should have a basic knowledge of your company’s website, and how your company uses it to accomplish its business objectives
You should possess a desire to understand how to fine tune your website for your business
Materials or downloads needed in advance:

Although not absolutely required, access to a Google Analytics account will help reinforce the lessons taught in this video course

Related Safari materials
* Read Chapter 1, “Overview,” from Introduction to Google Analytics: A Guide for Absolute Beginners
* Read Chapter 2, “Google Analytics Reporting Overview: User Characteristics and Behavior,” from Google Analytics Breakthrough
* Read Chapter 1, “Ride the Lightning with AMP,” from AMP: Building Accelerated Mobile Pages

Related materials from around the web
* Read "About Google Analytics Certification" from Google
* Read "The Canonical Guide to AMP" from Stone Temple

Understanding Google Analytics—From Beginner to Advanced in One Day

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网友最新评论 (1)

  1. 一天掌握Google Analytics 你的企业网站是一项比以往都更重要的资产。在线商务的持续增长程度意味着你需要确保你的企业从网络展示中获取最大的收益、吸引和维护顾客,这样才能准确地了解你的网站是如何运行的。Google Analytics是一款最流行的web分析工具,掌握其如何工作、能够做什么以及如何提取和分析有价值的信息对任何数字营销者来说都是至关重要的技巧。本教程将有效地帮助你的事业和企业成功。 在本教程中,主讲老师,也是获过奖的营销专家Eric Enge将会为你带来发挥Google Analytics最大优势的所有知识,从而帮助你的企业获得重要的商业洞察。你将学习到如何为你的组织中的其他成员建立和传达重要信息报表和仪表盘。你还将学习到如何使用分析找到问题和机会,应用高级筛选和细分等。通过这些新技巧,你将掌握如何建立营销活动、检测你的结果和分析顾客的行为。如果你参与到了企业的数字营销中,本教程将会帮助你学习这款应用的基础知识,并为你通过Google Analytics认证提供足够的信息。
    wilde(特殊组-翻译)3个月前 (05-14)