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Lynda – Customer Decision Journey

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Lynda - Customer Decision Journey

Lynda – Customer Decision Journey

Size: 333 MB | Duration: 0h 50m | Video: AVC (.mp4) 1280×720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Intermediate | Language: English

The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has evolved with time. Learn how the decision journey has developed, with digital as the catalyst, and why it’s more critical than ever to your business. Dina Shapiro walks you through the process of creating buyer personas, defining and mapping customer touchpoints, and aligning your marketing message to the customer decision journey. This framework will help you create customer-focused, integrated campaigns and experiences by connecting your brand with customers at their most influential points throughout their decision journey.

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  1. Lynda - 顾客决策过程 顾客决策过程是一种久经时间考验的工具，其用于将你的品牌与顾客紧密联系在一起，以及将你的企业与竞争对手区别开来。但是如其他任何工具一眼个，它也是随着时间而变化的。学习决策制定是在数字的推动下如何发展的，以及为何它比以往对企业都更为重要。Dina Shapiro会带你学习创建你的买家角色，定义以及秒回顾客出点，以及将你的营销信息与顾客决策制定同步。这个框架将会帮助你创建以顾客为中心的，通过将你的品牌与顾客在他们最易于受到影响的点上相结合，从而整合了营销活动和体验。 主要内容：决策过程是如何变化的？定义和使用买家个人形象；开发直觉驱动的过程阶段；策略性第选择触点；跨品牌、触点地同步信息。
    wilde(特殊组-翻译)9年前 (2016-10-20)